TikTok is now fully searchable, just like Google. As of 2022, TikTok is now the #1 most trafficked search engine in the United States.

Gen Z and Millennials are now using TikTok the same way they use Google, for search.

Search Engine Optimization (SEO) on TikTok works very similar to Google, except instead of articles, the language of TikTok is short form video content.

SEO means Search Engine Optimization and is the process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries. The result of effective SEO is that search engines rank the site better.

Like Google, TikTok SEO also needs to benefit the user search experience, by featuring content that fulfills user search needs. This includes the use of relevant keywords in the title, 1 minute - 3 minute in length video with high quality substance, subtitles, TikTok preferred editing style and add ons, detailed description in the about section, and at least 10 keyword tags to specify the video’s content meaning.

Search engines help people find what they’re looking for online. Whether researching a product, looking for a restaurant, or booking a vacation, search engines are a common starting point when you need information. For business owners, they offer a valuable opportunity to direct relevant traffic to your website.

Search engine optimization (SEO) is the practice of orienting your website to rank higher on a search engine results page (SERP) so that you receive more traffic. The aim is typically to rank on the first page of Google results for search terms that mean the most to your target audience. So, SEO is as much about understanding the wants and needs of your audience as it is about the technical nature of how to configure your website.

Just like Google Search, the TikTok Search engine provide results for any search query a user enters. To do so, TikTok surveys and “understands” the vast network of content options that make up TikTok. TikTok runs a sophisticated algorithm that determines what results to display for each search query.

Historically, the term “search engine” is synonymous with Google, which has about 92% of the global search engine market. Because Google is the dominant search engine, SEO typically revolves around what works best for Google. It’s useful to have a clear understanding of how Google works and why. As of 2022, TikTok overtook Google as the most trafficked search engine, and 40% of Gen Z and Millennials say they now prefer TikTok search over Google search.

TikTok was the Internet’s Most Visited Site in 2021, and 2022, Even Beating Google. New research shows video-sharing app first topped the charts in February and has generally stayed No. 1, according to Cloudflare.

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40% of product searches are now starting on TikTok. TikTok search tops Google for Generation Z.

Google has achieved something few other brands have: their brand name has also become a verb. People “google” things every day. Folks direct people to “google” something if they aren’t sure of the answer. This verb version of Google’s brand name has even found its way into the Oxford Dictionary: to type words into the search engine Google™ in order to find information about somebody/something.

But for some search categories and even a specific up-and-coming generation, Google isn’t the know-it-all search engine it once was.

“To TikTok” something, now also means “To Search” something for Gen Z.

TikTok search is quickly replacing it as the preferred search engine for Generation Z, especially when they’re looking for product recommendations.

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Just like Google, TikTok is designed to deliver the best search experience to its users, or searchers. That means providing the most relevant results, as quickly as possible.

There are four main goals for TikTok’s algorithm: “user value,” “long-term user value,” “creator value,” and “platform value.” When it comes to videos focused on SEO, the most important aspect is that the video delivers user value, long-term user value, and platform value.

Any TikTok SEO video we create includes -

• Use of relevant keywords in the title

• 1 minute - 3 minute in length video with high quality substance

• Subtitles

• TikTok preferred editing style and add ons

• Detailed description in the about section

• At least 10 keyword tags to specify the video’s content meaning

Search Engine Marketing (SEM) focuses on the use of paid ads to ensure the short form content rank at the top search engine results. SEM is one of the most effective ways to grow your business and reach new customers.

40% of product searches are now starting on TikTok, and the average search only lasts a minute, so it’s critical that your business or service appear at the top, when a user is searching for it. This isn’t always possible with organic SEO efforts, especially when other businesses are paying to ensure they appear above you.