Our Process
We look at your best performing articles, keywords, and customer demographics.
1.
TikTok SEM Plan
Based on our Google audit, our editorial team will come up with a list of 100 TikTok SEO videos. Your account manager and editorial management will collaborate with you on a ranking list, and begin scheduling out production of those videos, typically 5-10 videos per month.
2.
Day To Day Management
Your account manager and paid media manager will review your product offerings, sales cycles, best performing keywords, and customer demographics, and begin to run TikTok SEM ads based that information. Your paid media manager will also place conversion tracking pixels on the correct pages of your website. Typically it takes the TikTok algorithm, 50 customer actions to begin optimizing. Once the TikTok algorithm begins to optimize, the ad results will improve dramatically.
3.
Google Audit
Your account team will report back every other week on the success of the campaign, and adjust your budget, and our editorial content calendar, based on results and learnings.